Marketing is not the same as transactional messaging
Guests still need reservation emails even if they opt out of promotional updates.
User controls
Your privacy choices
A strong privacy choices page should make the common controls obvious: promotional email preferences, account visibility, saved payments, and requests for access or deletion.
What to do now
Use the right next step before the issue gets harder to untangle.
Cookies should be understandable
Explain which settings affect essential site behavior, analytics, or ad measurement.
Self-serve where possible
People should not need support for basic preference changes or card removal.
Three actions that keep the case clear.
- Review your saved contact details, payment methods, and current email preferences.
- Update promotional or privacy-related settings before you start a new booking if you want a cleaner experience.
- Use a formal privacy request only for issues self-serve settings cannot solve.
Guided reading
Practical guidance for this topic.
Which messages you should still receive
Reservation confirmations, payment notices, and security alerts should remain on even if marketing is off.
How saved cards and personal data are different controls
Payment preferences, profile details, and privacy requests each belong to a different kind of setting.
How to make privacy controls easier to trust
Use plain labels, visible defaults, and clear explanations for what changes immediately.
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